Snow Teeth Whitening
The Challenge
Snow was heavily invested in user-generated content (UGC), which though effective, had started to lack diversity in creativity. Simultaneously, the client was grappling with Cost Per Acquisition (CPA) figures that were creeping close to $77, putting a significant strain on their marketing budget.
The Solution
-
Influencer Whitelisting: Gained consent from influencers to run paid advertisements on their social platforms
-
Introduction of Static Formats: To dispel common myths associated with their products
-
Doubling Down on Successful UGC: Recognizing the power of successful UGC, the client ensured its continuity internally
Results
↓ 42%
CPA Reduction
↑ 3.5x
ROAS Increase
Clutch Charger
Goals
-
Diversify creatives and scale paid advertising
-
Acquire new customers profitably
-
Lean on main target market (women)
-
Focus on different angles (gifting, security and safety, convenience)
Results
↑ 91%
Sales QoQ in Q3
↑ 592%
Sales QoQ in Q4
$7M+
Sales in Q4
Almond Cow
Goals
-
Expand into User-Generated Content (UGC)
-
Test messaging on images
-
Increase subscriptions for buying ingredients
Results
↑ 244%
Ad Spend Increase
↓ 6%
Blended CPA Decrease
↑ 40%
More Ingredient Subscriptions
Pomroy Nutrition
Objective
Drive online sales and acquire new email sign-ups during Black Friday and Cyber Monday through Meta Ads.
Challenge
Pomroy Nutrition aimed to maximize the impact of its 10-Day Cleanse promotion during Black Friday/Cyber Monday while:
-
Achieving a strong ROAS from Meta Ads campaigns
-
Growing the email list with high-quality leads
-
Competing against other health and wellness brands
Solution
-
Audience Targeting: Cold audiences interested in wellness, retargeting audiences, and lookalike audiences
-
Creative Strategy: Carousel and video ads showcasing benefits with strong CTAs
-
Campaign Execution: $5,439.28 budget over five days with daily optimizations
Results
4.5x
Return on Ad Spend
771
New Email Subscribers
$5,439
Ad Spend